Amazing content would never get called “content,” just as a beautiful forest would never be called “landscaping.” It’s only called that when it’s manufactured.
If you want “shareable content” for your brand, don’t start with a spreadsheet; start by taking a long, long walk, and get ready to devote time to making ideas into reality. Content is not the carefully-planned strategy that lines up with your business goals. It’s the weird idea that occurred to you while you were sort-of jaywalking across Robson St on the way to JJ Bean with your co-worker Jordan, and the subsequent decision to actually make that idea happen.
It’s like the difference between:
Both parts of these equations are valuable. It’s just that one involves an authentic experience, while the other involves detached clinical objectivity.
Content spills out of creative people who can’t stop writing, is created by people who are born with ideas and don’t stop making them, is generated by people who ravenously build, write, film, create, talk, work and play.
So, I say, there’s no such thing as content. There is only what you do, what you say, what you are, what you are willing to make. Otherwise, it’s just text you put on your website.
Showing your weakness is true manliness. It’s either show your weakness now, or show it later, in a psychotic break that destroys everything.
Influenced a little by this article: http://www.theglobeandmail.com/life/relationships/love/micah-toub/why-ryan-gosling-is-the-man-of-the-future/article2216280/
I don’t care about true manliness, I care about true character.
I care about true.
This is the ship of a real artist. A rowboat, in fact. I think Van Gogh used to own this rowboat. He’s one legit son of a bitch. None of these knock-off, replica artist boats. We sell only the certified ocean-faring vessels of genuine iconoclasts. Original crafstmen and their cargo-carrying fleet. For-real painters in their ports.
Or I may have misunderstood the quote.
“Someone feeling wronged is like someone feeling thirsty. Don’t tell them they aren’t. Sit with them and have a drink.” — http://occupywriters.com/by-lemony-snicket
“Do what needs to be done without making a big deal about it.” — http://www.productiveflourishing.com/how-to-avoid-motivating-yourself-to-an-early-grave/
“Too often, we quickly jump ahead to the new thing, failing to get good enough at the important thing.” — http://sethgodin.typepad.com/seths_blog/2011/10/first-make-rice.html
“Born helpless, naked and unable to provide for himself, Lore Sjöberg overcame these obstacles to become a malcontent, a malefactor and a malamute.” — The clever biography from a writer for Wired, at http://www.wired.com/underwire/2011/09/alt-text-facebook-google/
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