Storytelling, redesigns and user testing: this week’s links
There’s something a little inspirational about highly-used services starting all over again.
- Basecamp is being redesigned from scratch, as this article in Inc. discusses with Jason Freid
- Vimeo is getting an overhaul, from ship-to-stern
User Testing = Hearing 5 people talk about your website
When you’re doing user testing, you can capture 80% of the feedback you need after consulting only 5 people. And the best way to capture their input? Sit beside them while they use your website, and ask them to think out loud. I love that true effectiveness can be so low-tech.
- from useit.com, Why You Only Need to Test with 5 Users
Simplify your story to one page
If they only have a few things to say, I want companies to simplify and cut down what they put on their websites. I often end up thinking that the one-page site is often where it’s at. If you can simplify your story to the main components, and tell the story in a succinct, clear way, then maybe all the user needs will be discovered within a single, well-written page. This week I discovered One-Page Love, a repository of well-done one-page websites.
Content excellence is at the heart of marketing
Coca-Cola has sketched and narrated a little 7-minute video explaining why contagious ideas and good storytelling is now at the heart of their marketing strategy.